What Is SEO Copywriting?
Copywriting is writing additional content that serves as a promotional tool for your business and creates user engagement to your platform. SEO copywriting is copywriting with SEO in mind during the creation, along with optimizing the content throughout the process. SEO copywriting is used to enhance your presence on search engines. As daunting as it may be, SEO copywriting tips are a good way to learn the basic guidelines of SEO copywriting.
Why Are Optimized Blogs Necessary
If you don’t optimize your posts, then you’re wasting the time and effort spent creating that content. Optimized posts bring more opportunities to boost your site’s ranking and the higher your ranking, the more potential to gain new customers. Each new piece of content brings new opportunities to draw users in, keep users on your site and improve your digital presence.
9 SEO Copywriting Tips
Be Aware of Your Keyword
Having the keyword in the back of your mind, from the beginning, will help you in forming your content. As you are writing, find ways to incorporate your keyword in an organic flow of the content. Placing your keyword in your content organically is important because keyword stuffing is a black hat SEO technique and will get your site punished. Writing with your keyword in mind will be much easier than trying to incorporate it after you have gotten all of your ideas out.
Your goal is to separate your business from the rest, your content should be a differentiating factor in how you compare to the competition. Prove why your content should be read instead of your competitors. Don’t forget, this is your post and it should fit with you, so don’t be afraid to add a personal flair.
Uniqueness is especially important for the title and meta description of your site. The title will be the first thing that users see along with being what will entice them to read. Use emotion through power words along with positive or negative sentiment words, to elicit an emotional intrigue. With your meta description, give a brief summary or statement to add to the intrigue.
Appropriately Represent Your Content
Search engine’s mission is to point users to relevant content and if you aren’t accurately representing your content, you are going against the mission of search engines. With your title, do not mislead your users, we all know the frustration of clicking on an enticing title just to find out the content has very little or even nothing to do with the title. After clicking on a misleading title, that’ll leave users with a visceral frustration that can only lead your site down a wrong path.
Beware of Long Paragraphs
I am sure we have all experienced opening an article or site and seeing a ‘novel,’ thinking “I’m not reading all that” and immediately leaving. Short paragraphs also add to the feeling of progress being made. I know that I would prefer to read 3 short paragraphs than 1 giant one, and I would bet that a lot more people feel that way.
Blog posts give you the opportunity to link, both internally and externally. External links shouldn’t be on your site’s pages, since you want to keep users on your site, using blog posts to external links can boost your site’s credibility. The more content you have, the more places on your site to link back to, since you shouldn’t link the same pages over and over again, blog posts will help tremendously with this.
Header Use & Structure
Your posts should be appropriately structured, having 1 H1 header and multiple H2s, H3s and so on, as long as it is appropriate. The H1 will be your title, H2s are subheaders and H3s will be subsections of the subheaders. The use of headers indicate to search engines where to look on your page. We all have read a post full of paragraphs with no structure, where it feels like you aren’t making progress at all throughout the post. A proper structure of your site makes the audience feel like they are progressing through the post.
Know Your Audience
Your audience is who will be actually reading the content, don’t waste their time. If the content doesn’t mesh with your audience, the content isn’t serving its purpose. If you own a restaurant, a blog post of “SEO copywriting tips” is likely not what your audience wants and engagement will decrease. Your post ideas should come from what your audience would want to read and information they could find useful.
Be Easy To Read
It may seem like a simple tip but you likely know much more than your audience does about what your content will be about and we often forget to dial it down to the level of the reader. Like this post of SEO copywriting tips, the audience likely has a fairly beginner level knowledge of SEO and is likely starting to write blog posts. You write with the intent that users will read the entire post, so the easier it is to read your post, the more likely users will read the entire thing.
Every good piece of written content has a structure to it, so it is the most enjoyable experience for the reader. Before you start writing, create an outline, writing with a plan helps you find a good flow to your post. You should ease your audience into the topic, an intro paragraph to give them a brief understanding of what they’re getting into. As your post goes on, the more complex the ideas can be and by the time you get to the end, you should bring your post to a conclusion, answering questions posed and leaving the audience satisfied.
What Comes Next?
Over time you should see a gradual increase of your search engine rankings along with conversions from users to customers. Don’t forget that copywriting is a process and the more you get used to writing, the easier it will be to write. Use some of our other guides to assist beyond SEO copywriting tips but with these SEO copywriting tips, go forward and take your site to the next level.