Basic SEO for Startup Small Businesses
SEO for startups is about getting yourself off the ground. With any startup, you are at square one so you have a lot on your plate. Growing your consumer base and increasing brand awareness are likely your main focuses. Through implementing SEO for startups, you are working directly towards improving awareness and gaining customers. SEO for startups is a crucial step, especially today with how connected we are online.
Growing organically, rather than drawing in a rapid frenzy of consumers that you aren’t prepared for, is an ideal and sustainable strategy. SEO for startups is focused on organic growth, so when people are looking for what your business does they will find you. The goal of search engines are to connect people with what they are looking for, what you have to offer is the reason why search engines should show you to users. By using SEO for Startups you are developing your online presence.
Define Your SEO Goals for New Business
Setting goals beforehand allows you to determine how effective your SEO is. Setting goals also provides you with clear benchmarks for each year that will help you see your growth and from there you can make more accurate predictions. Some goals would be reaching the 2nd page of Google, increasing traffic by 45% or doubling your sales by a certain date.
Allocate Your SEO Budget
Being financially wise, especially as a startup, is crucial in making sure you aren’t overspending and as a result have to take resources from other aspects of your business. SEO for startups can get daunting as you have money going everywhere as you get your business up and running. By budgeting you have taken the step in preparation to decrease the likelihood of a major hiccup.
Develop a Measurement Strategy
There are plenty of free tools used to measure results like some of Google’s programs. Google Analytics brings a very in depth way to view your website’s effectiveness and campaign performance. Google Search Console is another great tool to track your site’s position on Google and page performance. Both provide user information like device used, user location and detail of the user’s journey of your site.
If you want to get further in depth and more all encompassing features there are paid platforms to measure results. Semrush provides keyword position ranking, this allows you to track keyword rankings of you or a competitor and how the keyword’s rank changes over time. How your keyword rankings change provides you the insight to determine if your SEO for startups strategy is working in this regard or if you need to shift your strategy.
Use Free SEO Tools
When performing SEO for startups, free SEO tools are a great way to develop your online presence. Free programs like what Google offers provide a further understanding of your customers by their behavior. With free SEO for startups tools, you won’t get all the bells and whistles but there is more than enough to get the job done. Using a guide of small business SEO for startups tools provide a starting point to get going with different SEO programs.
Publish Content on Your Blog
This might be the biggest surprise, putting out high quality blog posts are needed. The more content on your site the more you can expect from your SEO for startups. High quality content informs your audience about your product, keeps users on your site and provides search engines with more information to determine the credibility and relevance of your site.
Make Sure Your Site is Mobile Friendly
Today most of us are using our phones when going to a website. Your business needs to be conscious of mobile users, since that is how most people will see your site. Your website needs to be responsive and adaptable to different devices, so you are not ignoring a large chunk of your customer base. Without a responsive site, yours will have the opposite effect of driving traffic to your business, it will be a deterrent since mobile users have very little patience on the internet.
Because most users on Google use their mobile devices, Google uses mobile-first indexing. Mobile-first indexing means that when Google crawls your site, they are usually using the mobile version of your page’s content to rank your site. A few ways to make your site mobile friendly include: using the same URLs for desktop and mobile pages, Google’s mobile-friendly test tool is a free program to check if your site is mobile friendly and your site should be the same experience on both mobile and desktop so do not remove content from one of those.
Educate Your Audience About Your Product or Service
For a consumer to purchase a product they have to find value in it, by educating your audience about your product you provide more information that could show that value. The more someone knows about a product the more likely they are to make a purchase, especially if the price is high, from their perspective. By educating your audience, you remove the thought of “is this person going to scam me?”
Another helpful use of your blog is to answer questions that your customers or potential customers may have. By answering questions, especially the hard questions, you create a sense of transparency with your customers that brings comfort to them. There is also a connective layer with your customers because you hear them and place value on their feelings in their questions.
Start Building Your Authority With Backlinks
Building a good reputation by who you associate with affects every business. SEO for startups is about your digital reputation and improving it. Linking other sites and having them link your site improves your credibility. You don’t want just any website to link yours, some websites can hurt your reputation that’s why having high authority sites back you is important for your growth. When you have those unreputable sites linking you, you can use a program like Google Search Console to disavow those sites, removing their association to you.
Avoid Blackhat SEO Techniques
You will be punished for trying shady SEO strategies. Since SEO for startups is about getting your digital presence out there, having to start from even further behind in SEO for startups is incredibly detrimental. Punishment from trying blackhat strategies will result in your site being downgraded from the search engine’s algorithm or even delisted by search engines.
Some of the techniques you should avoid start with keyword stuffing, or overusing your keyword in an appropriate amount, or an even simpler way to explain this: spamming your keyword. Spam comments are another method to avoid. By trying to get easy backlinks through pointless comments with your link in it, you are only hurting yourself. Another technique is a new form of plagiarism in Article Spinning, which is using software that rephrases text placed in it but instead of using your own writing, you are using the work of others.
The Do’s and Don’ts of SEO for Startups
Do Keyword Research
Just like for any business decision, you need to do research for finding the right keywords. When looking for keywords that aren’t the most popular and are still being searched enough to warrant use, you should use a keyword tool to find out the right keywords to use. Some free tools to use are Ubersuggest, KW Finder, Semrush Keyword Magic Tool and WordStream.
Do Limit Your Focus When Choosing Keywords
When performing SEO for startups, you will have 2 types of keywords to focus on: long-tail keywords and geo-targeted keywords. Long-tail keywords are very specific and will have low search volume, an example would be “how to find a good tuba player.” Geo-targeted keywords are searches that include location like “SEO Akron.”
Do Create Content that Supports Your Product
Content should support your product as your content is a piece of your business. To convey high quality you have to eliminate some of the easy mistakes, like poor grammar and punctuation. Before you embark on your content endeavor: go in with a plan, be relevant with your product, be relevant with a current trend in your industry and/or relevant to a new aspect of your business.
Don’t Try to Rank for Highly Competitive Keywords
Keyword difficulty needs to be taken into account when finding keywords. Different platforms provide a rating for how difficult certain keywords are to rank highly in. Difficult keywords will be overcrowded and used by the businesses with the resources to afford that. SEO for startups is based in using the keywords that are around the margins, you improve the likelihood of being successful.
Don’t Neglect Competitive Research
Being aware of your competitors is an aspect to learn from, to see the right and wrong strategies in your industry. By researching your competitors keywords, content and backlinks you may be able to reverse engineer what they have done to help yourself. There is a tendency to put blinders on, with this kind of thing, so taking the step back to look around is a necessary step in progressing your SEO.
Don’t Do SEO Just Once
Don’t lose sight that SEO is a continuous process. If you stop allocating resources to SEO, you will lose the ground you’ve gained in search engines. There will always be competitors trying to build their brand digitally. If your business is innovative, you can build a wide margin between yourself and the competition that arises after you.
Search engines are also changing over time, so what you did 6 months ago may not be effective anymore. The market is also a factor that changes over time, you have to be as current as the market dictates. Continuous SEO for startups can provide you with a level of consistency that reduces fluctuations in online traffic.
Should You Invest in SEO for Your Startup
To touch upon some of the benefits above about investing in SEO for startups. You are able to increase brand awareness, increase your customer base organically, you can create a stable increase in user activity and can get a leg up on your competition. Through SEO you will develop a sense of credibility to your customers along with search engines.
By investing in SEO for startups you are doing your part in connecting users from search engines to your business. Through SEO for startups you are able to maximize the opportunity that you have with a startup. With these tips, you can position your startup for long term success.