Small Business Website Optimization
Small business website optimization is something to key into as it will maximize efficiency online, image optimization is a piece of that. If you are familiar with content optimization and its relationship to SEO, this is another piece of optimizing your entire site. Optimizing a site means making it more attractive to search engines, by being strategic, so the site can increase visibility by ranking higher. Image optimization, like optimizing a site, is about making your images the most attractive for search engines.
Why You Need Optimized Images
View your site as your car, you wouldn’t wash your car and skip the windows. When it comes to small business website optimization, you shouldn’t want to skip over the large chunks of your pages that are images. Optimizing some of your site will help but I am sure you want to get the most out of your site. You need optimized images because it helps rank you higher in search engines. Ranking higher in search engines means more clicks, more eyes and will result in more customers.
5 Steps To Optimize Your Images
Use The Right Title and File Name
Using your keyword in the title and file name will help your small business website optimization as search engines crawl, or read, through your site. A keyword is a word or phrase that is typed into a search engine. Remember not to recycle the same keyword but similar variations are acceptable. Another way to think about this is if you search for an image of a beach, what are the titles? It is very unlikely that the title of the image will be a series of letters and numbers, it will likely be an appropriate title to the image.
Use Alt Text
Alt text or alternative text is a brief description of an image, for when the image cannot be viewed. Alt text provides search engine crawlers information about what the image is displaying which makes it easier for them to accurately register what is on your site. When filling out alt text you want to include the keyword you have for that designated page or post.
Resize The Image
The larger the file size is, the longer it will take for your site to load. A slow site will deter users from the site and will be ranked lower in search engines. Every second that you make users wait while your site loads is another second of second guessing or irritation as they are more likely to leave. You have to find the right balance of an image for your site, so you do not have the other extreme of a fast site with images you cannot see because they are so small.
Use Personalized Images
Using images that are either taken or created entirely by you are good ways to avoid risk while separating your site from competitors using stock images. Some people will find your site from an image, if you use a generic image, you can be sure many other sites have used it long before you. Using a platform like Canva provides templates for you to customize so you can make the image feel like your own.
Avoid a Copyright Battle
If you are fairly new to using images from the internet, Google Images is not a free-for-all frontier. Most of the images you search are copyrighted. To avoid any risk of a lawsuit when you search for images select the tool button, then usage rights and you will be presented the options to select Creative Commons Licenses, Commercial and Other Licenses or both of them. Creative Commons images usually only require credit and are free, Commercial and Other will require a payment.
How You Optimize Your Images
You can optimize images yourself or you can hire a SEO Agency, more specifically one that specializes in small business website optimization, to handle this. If you are doing this yourself, you would need to go through your hosting platform and view the images you have used and each of them should have text boxes for some combination of the title, alt text, description, caption and url. With these tips you will improve your site to the best representation of your business.